The ADCCAM2ZERO project represents a transnational effort to promote sustainable urban mobility, contributing to the broader objectives of the European Union's strategies for a greener, more efficient transport future by redefining urban mobility in the Adriatic-Ionian region, embracing smart, sustainable transport solutions.
Under Specific Objective 2.4 to support sustainable multimodal urban mobility, this project addresses the growing challenges of traffic congestion, air pollution and under-utilisation of public transport systems exacerbated by private vehicle ownership. At the heart of the ADCCAM2ZERO project is the use of digital twins technology, enabling a comprehensive, data-driven examination of urban mobility ecosystems. This approach allows for a comparative analysis of different transport modes, ranging from co-modality and public transport improvements to cycling, thus providing urban planners with actionable insights on how to optimise infrastructure investments for maximum social benefit.
The project focuses on harnessing the potential of the sharing economy by integrating services such as car sharing platforms, car sharing schemes and bike sharing systems to reduce car dependency, alleviate congestion and promote environmental sustainability.
In addition, the ADCCAM2ZERO project introduces a carbon trading market model, scalable across cities, providing incentives for sustainable mobility choices, rewarding users and mobility providers who actively contribute to reducing emissions and meet local policy targets. In addition, the project aims to promote partnerships between mobility service providers and urban planners to jointly address the challenges and opportunities of the evolving urban mobility landscape and implement Sustainable Urban Mobility Plans (SUMPs) that not only improve the quality of life of citizens in the Adriatic-Ionian region, but also serve as a model for sustainable urban mobility.
The ADCCAM2ZERO project is implemented in the framework of the INTERREG IPA ADRION 2021-2027 Programme and is co-funded by the European Union.
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